For 15+ years, I’ve led production across film and art for advertising and editorial campaigns seen and shared around the world.
I’m drawn to the full arc of a project: assembling the right talent and partners, keeping timelines and budgets both honest and ambitious, and seeing the work through to a high-quality final result at any scale.
What keeps me most energized in this industry is the people. Whether I'm collaborating with a seasoned photographer or supporting a producer who's just starting out, I care as much about how we get there as what we make.
Over the years I've worked across agencies, studios, and freelance — from early broadcast production at Gotham to senior roles at Badger & Winters, Great Bowery, and 72andSunny. Along the way I've had the chance to collaborate with talented photographers, directors, and stylists across fashion, beauty, fitness, and tech, producing work for brands like Olay, Maybelline, Amazon, Sonos, and Swarovski. Some highlights include the Olay #MakeSpaceForWomen Super Bowl campaign, a global launch for Vital Proteins with Jennifer Aniston, and Amazon's AMP campaign shot by Micaiah Carter.
Today, I'm at 72andSunny as Executive Art Producer primarily working on United Airlines, leading a team of Art and Integrated Producers across ongoing campaigns.
Contact
Email: julie.amenta@gmail.com